Selling Your Business – Marketing

Developing a marketing plan to sell your business is dependent upon many factors. A plan for a successful sale will differ for a smaller company than it would be for a business that is much larger in scale. Additional factors will include revenue, profitability or cash flow, the amount of specialized expertise and experience required to run the company, the business in which your company operates, who the ideal buyer for your business is, and whether or not your company is home based, online, or a conventional brick-and-mortar business.

Online and Web-Based Businesses: Strategies for selling an online business change based upon the complexity of the company model. Complex online companies require a particular advertising campaign to attract buyers with a higher understanding of technologies. Simple web-based businesses that do not rely upon a high amount of technology, can often be repositioned to attract a wider market of non-tech buyers, that can sometimes result in a higher price than could be otherwise accessed by attracting high-tech buyers.

Unprofitable Firms: The cause of negative or break-even money flow will dictate the proper advertising and marketing campaign for the business in question. Businesses which are marketed unprofitable would gain from a purchaser with previous sales and marketing abilities. Firms with large sales groups which are floundering, require a buyer with sales management expertise. Other companies could grow fast with the right mixture of social media and online advertising.

Relocatable Businesses: Some businesses can be readily relocated and don’t depend on a local customer base. It is sensible to market these businesses available in cities which would draw the highest selling price and also bring the most ideal buyer. If the business is situated in a small rural city, it could be promoted at a nearby large metropolitan region. These types of companies need a particular advertising campaign to attract a qualified buyer whilst also maintaining confidentiality.

Franchise Resales: The procedure for selling a franchised company is different than selling a non-franchised business. Buyers have to be approved by the Franchisor and must meet minimum net worth and other qualifications. Ads cannot usually say the name of this Franchise and have to at times be accepted by the Franchisor. While many first-time buyers strongly prefer the training and assistance of a company, some buyers believe strongly against franchises. Franchise resales must be positioned to pull a buyer that will pay the highest price and certainly reap the most from the ongoing training and support. These buyers don’t typically have direct expertise in your business.

Ethnic Businesses: Ethnic restaurants or companies that appeal to a particular class of people or ethnicity are typically sold within that cultural group. Newspapers or other local websites are frequently utilized to sell these types of businesses. We can help in pre screening buyers for these types of sales, and may also assist in preparing your business for sale.

Home-Based Firms: Home-based businesses require a different advertising strategy than brick-and-mortar businesses. If the company is home made and can be relocated, then it may also be advertised in other cities. For larger companies, we utilize advertising and marketing methods that attract local, national and global buyers.

Small Brick-and-Mortar Businesses: For smaller companies, we use advertising and marketing methods that bring local buyers.

Technical Firms: Businesses that require a high level of technical expertise should either be offered to buyers within the business or repositioned to be sold to a buyer without experience. In case the business should be sold inside the industry, then trade publications or direct marketing methods may be used. Advertising methods shouldn’t include the business name and screening ought to be handled by us should you wish to maintain confidentiality.

Highly Confidential Revenue: Niche companies or one-of-a-kind businesses that might be easily identified from an ad need to be sold with specific procedures. In case the business must bring in a particular sort of buyer, additionally, advertisement copies should be worded to entice buyers with specific experience whilst not identifying the business enterprise.

The process for every business is unique. To acquire a personalized proposal please get in touch with us today.